So at the first of the month, I landed a new job. It’s grunt work, a lot of hand eye coordination but not much brainage happening. We’re allowed to listen to stuff and so, I loaded my tablet with audio books, music, a couple movies, then ventured into the world of podcasts. The first one I looked for was Freakonomics.
Three years ago the book of the same name was required reading for a microeconomics class I took in college. I devoured the book. It was funny. It made me think and look at things differently. A lot of the mind shifting I’ve done lately has Freakonomics at the bottom of the shift.
So there I was, listening to old podcasts and giggling to myself as my eyes and hands did their thing. Then the presentation they named “Riding the Herd Mentality” queued up to play. They talked about how shaming sometimes works in changing people’s perceptions of things, like traffic in Bogota Columbia. How the wordage on signs either encouraged people to do things they shouldn’t, or discouraged people from other things they shouldn’t, simply on how the statement was presented. And why keeping up with the Joneses only works to a certain point.
If you have the time, I can’t recommend it enough.